Essential Message & Background:
”As the profession’s oldest and largest professional membership organization for design—with more than 70 chapters and more than 15,000 members—AIGA advances design as a professional craft, strategic advantage, and vital cultural force.”*
Every year AIGA St. Louis hosts the annual Student Conference. This conference has it all: keynote speaks, workshops and a portfolio review for Senior level students. Every year the theme/concept is different. Event coordinators act as Creative Directors who work with a student designer to bring the event to life.
Creative Solve:
We all know that a design degree can take you down many paths: in-house, agency, UX, to name a few. One of the goals of this conference is to help students find a career path that works for them. With this insight in mind, we developed the branding around the sentiment of “Find Your Fit.” To bring a sense of playfulness to the branding, we went with a literal take on finding your fit, which comes to life in the visual representation of shoes.
Award-Winning Creative:
Best In Show, Lindenwood 2019 Annual Student Juried Art Exhibition
Creative Team:
Rachel Garozzo, Student Conference Coordinator / Creative Director
Katie Weisheyer, Student Conference Coordinator
Alex King, Student Conference Coordinator
Lacie Lehmann/Flemming, Student Designer