Essential Message & Background:
Spectrum offers several packages and services that are scalable to the needs of consumers. Our client wanted to speak to a younger demographic. This audience typically prefers a slim streaming service like Hulu or Netflix and usually opt out of Cable products.
The Ask:
Refresh existing Spectrum Triple Play landing pages. The content of the original landing pages was still relevant, but the UI of the pages felt stale and needed to shift with this new target audience in mind in order to get more opt ins for this service.
Creative Solve #1
Spectrum Triple Play Landing Page:
A new headline was written to tee up the page and really speak to the convenience of this kind of package. Rotating banner highlights all of the triple play features in a way that feels authentic and shows how this could fit seamlessly into your lifestyle. Keeping the UX of this page simple and easily navigable was important to streamlining the sign up process.
Creative Solve #2
Spectrum TV App / Cloud TV Landing Page:
We asked ourselves, how do we position the Spectrum TV App in a way that is relatable to a younger audience? We decided to use language that is common to their lexicon, “cloud tv.” This visually comes to life with common tv network logos quite literally flying around in the clouds, all within reach when using the Spectrum TV App.
For both landing pages we delivered web style sheets for the Spectrum dev team to implement these design changes.
Spectrum Triple Play Landing Page
Spectrum TV App / Cloud TV Landing Page
Creative Team:
Rachel Garozzo, Art Director
Kalee Gottsacker, Copywriter
Alicia Kueper, Associate Creative Director
Jason Keevan, Creative Director
Brian Hopson, Creative Director